I am a Product Lead with over 20 years experience in helping brands deliver effective digital solutions.
I’ve worked on B2B and B2C mobile and browser based software solutions for a wide range of brands including Cashrewards, ABC, IMAX, BBC Worldwide, O’Brien Glass, OPTUS, Foxtel, Black Dog Institute and News Corp.
Leveraging a strong foundation in design and product strategy, I guide initiatives from discovery through to implementation. My mission is to turn insights into actionable results, ensuring every product decision delivers measurable impact.
Skills
Product strategy and leadership
Product delivery and development
UX design, UI design, interaction design
Cross-functional collaboration and stakeholder engagement
User research and usability testing
Prototyping and wireframing
Data informed decision making
Design thinking
Software
Figma, Sketch and Adobe XD
Photoshop, Illustrator and InDesign
Content Management Systems including Strapi, Wordpress, Shopify and Squarespace
Miro, JIRA and Confluence
Amplitude, mParticle and Braze
Optimizely, Ask Nicely, Sprig, Datadog